With it’s latest Pages upgrade, Facebook as introduced the ability to use Facebook as Page. This lets you receive and view your Page updates just as you view your Profile updates. Here’s what you need to know:

How to use Facebook as Page?

Click on Account in top-right corner, then click on “Use Facebook as Page”.

A list of Pages (that you admin) will pop-up with “Switch” button next to each. Click on Switch button to start using Facebook as Page.

What’s new?

• Receive notifications whenever people like your Page or Wall posts.
• Comment on other Pages as your Page. (e.g. I can comment on Mashable page as TechPetals).
• Like other Pages as your page and receive their updates on your Home.

How to Switch back to Profile from Page

Click on “Account”

Then click on “Switch back to yourname”.

Facebook has added a new feature “Promote” to the Facebook Pages wall posts. This new feature lets page admins promote a specific post easily. The “promote” link appears next to the “Share” link at the bottom of every wall post on Facebook Page. Clicking on “Promote” opens a window that displays summary of the ad with demographics of target audience, ad duration and maximum price you are willing to bid for the advert. This way Facebook lets Page admins promote a post in one click. If you agree to target audience and maximum cost specified in the window, you can click “Create Ad”, it takes you directly to the payments page. If you want to change anything about the advert you can hit “Edit Ad” to specify custom details for Facebook Page wall post promotion. Check the screenshot:

How It Works:

Facebook takes target audience location from Page admin’s profile. If you’re an admin and live in Brazil, you get “who live in Brazil”.

Ad description is taken from what you write in to update the wall post. If you attached a link and wrote “Hey check out my new Facebook Page Post” and clicked “Share”, same will be the descriptive text for your post Ad.

You can of course change the description of the Ad as well as target audience by clicking “Edit Ad”.

This appears to be one great feature added by Facebook. It will not only increase effectiveness of the wall posts but will also attract more Page admins in promoting their Facebook Page posts.