Facebook and Zynga have grown together. Zynga, in fact, has grown over the shoulder of Facebook. But looks like the long time partners are going to part now. Facebook has been increasingly offensive on denying Zynga and other Facebook app developers to notify users through status updates and emails. On the other hand, Zynga has also been using handful of measures to survive the Facebook offense and capture users’ email addresses to . They did launch Farmville.com and ported Farmville on MSN Games. But up till now they haven’t really grown apart from Facebook, they haven’t offered a way for users to register and play social games. The only way to log in, even on MSN Games and Farmville.com, has been through Facebook Connect. But it looks like now the things are getting worse between Facebook & Zynga.
According to TechCrunch, they have received an email from an anonymous, but reliable, source who witnessed Zynga CEO Mark Pincus telling Zynga employees that they may need to prepare for a break up with Facebook. Here is what Mark Pincus said exactly, on Thursday evening:
Pincus announced at a 5pm meeting yesterday at Zynga that Zynga was going to launch a social game network called Zynga Live. The Zynga Live initiative was a social gaming network. Facebook and Zynga has been negotiating on Facebook Credits and the talks turned for the worst. In the negotiation process, Facebook shut off Zynga’s feeds and threatened to shut down games. Zynga in the process threatened to completely leave Facebook and prepared to do so in the previous upcoming weeks.
It’s also learnt that this may happen any time. “It could be tomorrow, it could be 6 months”, says one source.
via TechCrunch
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