Yahoo Drops another Asset, Sells HotJobs to Monster

Yahoo has been selling and shutting down its “dead” units for quite a while now. For long, Yahoo has been in hunt for a potential deal to sell its HotJobs and/or SmallBusiness units; however they have been short of offers. In such a scenario, this should come as a landmark sale for Yahoo as they have succeeded to drop it to Monster for $225 million. This will bring in some more cash in for Yahoo which they’ve been striving for. Earlier, Yahoo sold Zimbra to VMware for $350 million.

As for Monster, this should be a great opportunity to regain the marketshare that’s been badly impacted by new innovative entrants like Indeed.com and LinkedIn. Indeed.com includes jobs from web search in their job search results while LinkedIn follows a social media approach to job listings. Compare this to classic job search model of Yahoo HotJobs and Monster and the equation turns much in favor of earlier mentions. So, Monster should use this opportunity to revolutionize their job search and regain the lost glory.

Yahoo should now be concentrating on their core business offering, they’re being seen as tearing themselves in pieces. If such trend continues, their days may be numbered.

Popularity: -0% [?]